Beauty Industry

Amanda Seyfried Visits South Korea with Cle de Peau

The actress is promoting the brand, and participated in a charity auction.

Author Image

By: Jamie Matusow

Editor-in-Chief

Cle de Peau Beaute invited American actress Amanda Seyfried for Cle de Peau Beaute press events in South Korea.

Acting as the “official” Cle de Peau Beaute Muse, Seyfried accompanied by Yoshiaki Okabe, the brand’s general manager, to a gala dinner that included donation events such as a charity auction, wish tree and donation ceremony with a child for the ‘make-a-wish’ foundation.

Seyfried donated her personal belonging to be auctioned. Okabe said, “I am very delighted and happy to be able to share this moment with you all here in this energetic and dynamic country. Korea attracts the cosmetic world’s attention because of your high sense of beauty. That’s why I am very proud of our success in Korea.”

Seyfried also spoke about her impression of Korea. “I came here as a Muse for Cle de Peau Beaute and I can continue supporting my action for the child. My first impression of Korea was extremely dynamic and full of liveliness just as what I have heard. I was also impressed especially by authentic Korean women. I felt that they are so much of their outer beauty as well as their inner beauty. It is the woman what Cle de Peau Beaute is seeking for.”

At the end of the event, there was a surprise party for Seyfried’s 28th birthday.

Photo: Getty Images

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters